Building from a different angle.
A southpaw fights left-handed and comes at you from the side you don't expect. Southpaw Labs is an independent studio, and that's how we build: start from the question everyone else skipped, and follow the evidence somewhere new.
Southpaw Labs is based in New York, NY.
I came to product management from the side most PMs don't. I spent years selling advertising at Google before I ever wrote a PRD, so I learned how and why people actually adopt a product by sitting across the table from them. From there I moved into product strategy for YouTube's performance ads, and then into building, as a product manager on YouTube Shorts ads.
Southpaw Labs is where I build my own apps end to end, from the first sketch to launch, with the same instincts: start with the person on the other side, let the evidence settle the argument, and make the hard call.
In my own apps
- KITY: a feed built to end.
- I've spent my career in advertising, including monetizing engagement on Shorts ads. KITY goes the other way: a news feed with only good stories, a strict filter on everything it shows, and a last page. It's designed to be put down.
- Colosseum: an AI benchmark with people in it.
- AI benchmarks usually score models against each other. Colosseum puts you against AI on judgment and taste, picking which headline readers actually clicked, and it says plainly that ten questions is mostly luck.
- Corner: training that starts from your stance.
- Corner doesn't assume you lead with your left. You pick orthodox or southpaw, and every combo it calls out mirrors to match.